The Pandemic Brought Virtual Tours to Prominence. Now, They’re the Norm.

These days, marketing and technology go hand-in-hand when it comes to selling homes, and Rêve agent Aaron Ross is at the forefront of that movement. Embracing one of the more sophisticated tools available — the top-tier Matterport camera system that captures 3D virtual tours — Aaron was immediately drawn to the possibilities that the system offers. Tech-savvy and design-oriented, he has an extensive background in retail visual display for West Elm as well as home staging for his seller clients. And he sees the use of this technology as a natural progression of that skill set and a way to showcase properties. Always interested in ways to enhance a New Orleans listing, Aaron is now one of the go-to guys for capturing 3D virtual tours in the New Orleans real estate market.

How the Top-Tier Matterport System Works

The Matterport system utilizes 4K high resolution cameras and infrared sensors, and with an iPad and a tutorial, Aaron taught himself how to create the kind of virtual tours that give house hunters the full 3D experience. When buyers are searching for a home and access these 3D virtual tours — whether from their computer, smart phone, or tablet – they can get a real feel for the space and layout of a property before they even step foot in it, including seeing floor plans and precise room measurements thanks to infrared accuracy. And from luxury homes to charming cottages to condos, homes that use 3D virtual tours offer a unique, interactive experience, giving buyers a way to find exactly what they’re looking for.

A Great Tool for Enhancing Listings

Between sophisticated 3D floor plans, 360 degree views of rooms, and videos that flow through every room of a house, the Matterport system shows off a home’s best characteristics. Notes Aaron, “I learned the system and started capturing virtual tours 5-6 months before the pandemic started. But with the onset of COVID-19, the need for virtual tours kicked into high gear. At one point, I was creating 20-25 Matterport tours per month. Now, it’s just another tool to enhance a listing, but it has quickly become something both buyers and sellers expect.”

Virtual Tours – The New Online Norm

Says Aaron, “Matterport is simply the new norm. Many clients continue to want to do everything online, and using 3D virtual tours is just another way to impress both sellers and buyers and get as many people in to see a listing as possible.”

Get in touch with Aaron to learn more about how a Matterport tour can help sell your home.